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The Divergent Brand

Cohort One Application

Thank you for being here. This application takes about 15 minutes for the standard version, and an extra 5–10 minutes if you're applying for a scholarship.

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A few things to know before you start:

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  • The application itself is free. Standard applications close Friday, June 19, 2026.

  • Scholarship applications close one week earlier, on Friday, June 12, 2026, so I have time to review them carefully.

  • All decisions are sent by Friday, June 26, 2026. Three outcomes are possible: accepted to Cohort One, offered a spot in Cohort Two at the Cohort One price, or not selected this round. You will hear back directly.

  • This is the first cohort. Details about timing, format, and process are intentional but not fixed. If anything changes that meaningfully affects your application, you'll hear from me directly before any decision is made.

  • After you submit the form, you should receive a confirmation email. Please check your spam folder. If it does not arrive, email hello@benfordtalentalchemy.com.

Where are you in your building right now?
Pre-launch, exploring the idea
Pre-launch, close to launching
Newly launched, working with first clients
Launched 1-2 years, finding rhythm
Launched 2-3 years, refining
Something else (Please describe)
Date of Application
Month
Day
Year
Can you commit 3–5 hours per week between sessions, plus the 90-minute Tuesday session, for 12 weeks?
Yes, I can commit to this
I am close but want to flag a constraint
Not right now. I am still applying because I want to be considered for Cohort Two
Sessions are 90 minutes on Tuesdays. Exact time will be confirmed based on the cohort. Are you generally flexible on Tuesday timing? (Jen is based in EST)
Yes, generally flexible
No, I have a narrow window only
Which pricing option are you considering?
Standard rate ($3,500, or $3,325 paid in full)
Payment plan ($1,250 × 3)
Scholarship ($1,750)

This is the place for whatever didn't fit above. Your background, an experience that shaped you, a constraint I should know about, or a reason this cohort matters to you specifically. Leave blank if you have nothing to add.

Before you submit the application, please review:

By submitting, you confirm you have read the website and FAQ and agree to the following:

• Applying does not guarantee acceptance

• Payments are non-refundable outside the seven-day post-Session 1 window, and payment plan participants remain responsible for installments due during the cohort

• Participation is conditioned on not redistributing or repackaging cohort materials outside the cohort

• Cohort details may be adjusted at the discretion of Benford Talent Alchemy LLC, with material changes communicated in advance

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