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The Divergent Brand

Cohort One Application

Thank you for being here. This application takes about 15 minutes for the standard version, and an extra 5–10 minutes if you're applying for a scholarship.

A few things to know before you start:

  • The application itself is free. Standard applications close Friday, June 19, 2026.

  • Scholarship applications close one week earlier, on Friday, June 12, 2026, so there is time to review them carefully.

  • All decisions are sent by Friday, June 26, 2026. Three outcomes are possible: accepted to Cohort One, offered a spot in Cohort Two at the Cohort One price, or not selected this round. You will hear back directly.

  • This is the first cohort. Details about timing, format, and process are intentional but not fixed. If anything changes that meaningfully affects your application, you'll hear from Benford Talent Alchemy directly before any decision is made.

  • After you submit the form, you should receive a confirmation email. Please check your spam folder. If it does not arrive, email hello@benfordtalentalchemy.com.

Where are you in your building right now?
I know I want to build something, I just don't know where to start
Pre-launch, exploring what I am building
Pre-launch, close to launching
Newly launched, working with my first paying clients
Launched and ready to rebuild the foundation underneath the work
Something else (please describe)
How do you prefer to work in structured programs?
I follow the structure as designed and trust the order
I ask a lot of questions about the why behind the structure
I prefer to skip ahead to what feels most relevant
I work best when there's room to bring my own direction
I learn best when the work is collaborative
Other (please describe)
Can you commit 3–5 hours per week between sessions, plus the 90-minute Tuesday session, for 12 weeks?
Yes, I can commit to this
I am close but want to flag a constraint
Not right now, but I would like to be considered for future cohorts
Sessions run for 90 minutes on Tuesdays. Exact time will be confirmed based on the cohort's collective availability. How flexible are you on Tuesday timing? (Jen is based in EST)
Yes, generally flexible
Limited flexibility, I have specific availability windows
Which pricing option are you considering?
Standard rate ($2,500, or $2,375 paid in full)
Payment plan ($850 × 3)
Scholarship ($1,500)

This is the place for whatever didn't fit above. Your background, an experience that shaped you, a constraint I should know about, or a reason this cohort matters to you specifically. Leave blank if you have nothing to add.

Before you submit the application, please review:

By submitting, you confirm you have read the website and FAQ and agree to the following:

• Applying does not guarantee acceptance

• Payments are non-refundable outside the seven-day post-Session 1 window, and payment plan participants remain responsible for installments due during the cohort

• Participation is conditioned on not redistributing or repackaging cohort materials outside the cohort

• Cohort details may be adjusted at the discretion of Benford Talent Alchemy LLC, with material changes communicated in advance

The information provided through The Divergent Brand cohort is for informational and educational purposes only. Results depend on each participant's effort, prior experience, and how they apply what they learn after the cohort ends. The Divergent Brand is a structured learning experience. It is not financial, legal, medical, mental health, career, or business advice. Benford Talent Alchemy LLC and Jennifer (Jen) Benford make no guarantees regarding any specific business, revenue, audience, employment, career advancement, or other outcome.

By participating in the cohort, each participant agrees to release and hold harmless Benford Talent Alchemy LLC, Jennifer (Jen) Benford, and any affiliated parties from any and all claims, demands, or liabilities arising from or related to participation in the program, including any decisions made or actions taken during or after the cohort.

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