Individual support01
Coaching & consulting
Work with me on your next chapter, or get focused brand consulting for your positioning, messaging, and launch.
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Coaching & storytelling
Storytelling through wellness, creativity, and identity
Shape work that feels like yours.
I'm Jen Benford. I bring coaching and storytelling to the work of figuring out what comes next. Discover my writing on Substack, connect in The Rewriters Room, or explore coaching and brand consulting.
Find your starting point
Three ways to connect
Start with what speaks to you.
There's room to explore.
Connect & create02
The Rewriters
Room
The Rewriters Room is a community for creators, feelers, and rebuilders. Join me on Skool and find your place in the conversation.
Step into The Rewriters RoomRead & reflect03
Substack
Discover my writing and add your voice to the conversation.
Explore The Divergent Talent AlchemistThe Divergent Brand
Build a brand that starts with you.
A guided approach to your brand's foundations: what you stand for, who your work is for, and how you express it. Explore the cohort and the work we do together.
The person behind the work
Hi, I'm Jen.
I'm the founder of Benford Talent Alchemy. My background spans HR, employer branding, and strategic communications. I bring that experience to coaching and storytelling, with room for the whole person behind the work.
Core values
Authenticity
The courage to show up as you are — unfiltered, curious, and human.
Brilliance in Difference
Honoring neurodiversity as the root of innovation, creativity, and truth.
Entrepreneurial Spirit
A spark of possibility — turning ideas into impact through imagination and experimentation.
Harmony
Balancing strategy and soul, logic and intuition, work and wellness.
Innovation
Evolving constantly — because transformation isn’t a phase, it’s a practice.
In their words
What collaborators say
“Jen is by far the best coach that I've ever worked with.”
“She totally ‘got’ my brand and made my business stand out online.”
“Jen is genuinely one of the few people on this or any other platform that I would trust with my brand.”
What would you like to work on?
Share a little about where you are and what you want help with, so we can start the conversation with the right context.